Female - Co-Founder - Head of Marketing and Communications

Remote / Bangkok Thailand

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The Opportunity

We are seeking a full-time employee who will oversee Asdra's Marketing Communications and PR efforts, enabling every business or brand to tell its story proactively.

We are looking for a highly passionate team member with the ability to work cross-functionally to help spread awareness of our product and brand. In this key role within the Marketing team, you will plan and execute content creation, PR initiatives, communication, and marketing strategies to accelerate business growth. In this role, you will be responsible for media relations, external and internal corporate communications, and earning speaking engagements at industry events, in addition to initiating and managing all related projects.

An ideal candidate will possess proactive skills, as well as the ability to solve problems quickly and tell our business' growth story clearly to the media and to the general public. Essentially, he or she will showcase Asdra's key metrics and corporate news, our solutions and products, and our customer success stories to the media and the broader tech community.

*Your role includes *

Media and Communications

Act as the strategic lead and manage and deliver the organization's media and PR. strategy, including responsibility for all major PR campaigns.

Oversee media relations, external and internal corporate communications.

Secure earned speaking opportunities at industry events, plus all related project scoping briefing, and rollout efforts.

Responds in a timely manner to media requests.

Manages and grows media lists by strategic verticals.

Proactively interacts with media representatives to obtain placement of company and industry news stories, thought leadership bylines or quotes, customer stories, and manages reactive or crisis communications needs.

Measures ROI of all communications activities.


Act as the strategic lead for all marketing and advertising campaigns and activities in line with company business objectives.

Manage the production and dissemination of all marketing and communications material across all departments in line with the established house style and branding guidelines.

Plans develop and implement the strategic content calendar to meet business goals, in consultation with the Digital Manager. This will include earned media, social media, web, press releases, media alerts, e-news, email, video, blog, internal communication, collateral, events, and sponsorships.

Monitors news announcements, media coverage, marketplace trends, consumer behavior, and developments across the industry.

Plans and manages the budget for PR programs. Identifies high-impact use of budget dollars to reach strategically targeted audiences.

Seeks out and develops customer success stories to drive the perception of our platform across earned and owned media channels.

Aligns with other teams within the organization (product, marketing, UX/design, social media, business intelligence, business development, customer success, engineering) to inform PR strategy and communications efforts.


Responsibilities for those reporting to you

Manage and supervise the Marketing and Communications team, in line with relevant employment law and company policies, to enable them to perform their duties effectively.

Set objectives and manage performance, including appraisals.

Delegate responsibility for tasks, where appropriate, and oversee progress.

Identify and support development needs to enable staff to fulfill their potential

Recruit and select team members to meet organizational needs consistent and in line with legislation, policies, and procedures.

*Person specification/key skills *

Degrees in marketing, communications, entrepreneurship, or business are preferred but not required.

A minimum of five years' experience in public relations or communications.

Experience in dealing with the media serially in the FinTech industry

Be able to tell the story of our business growth to media members and the general public.

Able to demonstrate a broad range of professional management, communication, and marketing skills.

Understanding of using insights to shape strategic and operational plans.

Experience with digital media platforms.

Experience in blockchain and cryptocurrency is a plus.

Understanding of brand protection and growing value in a brand.

Able to work strategically without close supervision whilst being a key and supportive member of the Senior Management Team.

Able to manage a heavy work program, work to set priorities, and achieve against targets.

An analytical, numerate, and disciplined thinker who has the ability to think complex issues through and produce commercially sound judgments.

A committed and loyal individual prepared to work the necessary hours to meet deadlines

Working knowledge of information technology and computer systems.

*The Benefits *

An attractive compensation package

Equity stake in a profitable growth company

Insurance coverage for health and dental care

Every opinion matters regardless of team or position

Offering flexibility, as well as company-wide holidays

Remote work

Possibility to work in Asdra headquarters & worldwide Asdra’s branches

Join Asdra Team

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Thank you for considering Asdra.

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